Startups

The Unlikely Quest of an Influencer Advertising CEO

.Article Viewpoints: 15.Ever wondered how a power engineer ends up managing an influencer marketing system? Jonathan Eg, CEO of Partipost, splashes the herbal tea on The Adrian Series.Key takeaways:.Why investing protocols resulted in solitude (and a job pivot).The magic formula: legitimacy + consistency = influencer results.B2B influencer advertising in Asia: It's happening, however slowly.AI influencers: Cool, yet perhaps won't change your BFF's Instagram.The remittance trouble beleaguering influencer advertising (and how Partipost is handling it).Enjoyable truth: Jonathan's daddy looks forward to Mondays. Yes, you go through that right.Income: The influencer advertising and marketing landscape is developing faster than you may say "wipe up." Coming from micro-influencers to artificial intelligence characters, the video game is actually changing-- but credibility still reigns supreme.Therefore, just before you underrate that good friend with 200 fans as "certainly not prominent," always remember: on earth of nano-influencers, your bestie could just be the following large thing.Tune in for additional influencer insights and maybe get a suggestion or two for your personal Instagram video game!